FAQs

First, let’s talk. I want to learn more about your situation, what your goals are, and what gaps you need to fill. This gives you a realistic assessment of how (and if) I can help). No false promises - that’s not good for either of us in the long run!

Once we both feel comfortable on the scope and how I can help, we will align on reasonable pricing. I can be flexible given the level of thought leadership, time and effort required.

Once that’s finalized, I’ll send you a contract to sign via DocuSign, and we can get to work! I have a successful 5 year track record of remote work and plan to collaborate with you from my base in Michigan (this saves us both time & money). However, I am open to in-person partnership for special circumstances, if needed.

Research isn’t about the industry, it’s about the people. Anywhere you work, you’ll have customers with core drivers, needs and behaviors that you NEED to understand in order to design and market your products effectively.

Market research skills and best practices apply across industries since they focus on the humans behind the data.

When working with new partners, my approach is to listen first without judgement, so I can understand their goals and perspectives. There is a big difference between leading and ‘taking over’. I ultimately want to be a trusted teammate and thought partner of the people I work with, whether they are collogues, cross functional partners or clients.

I also believe that projects are far more efficient, productive and fun when you’re working with your friends. So it’s a good idea to get to know your business partners. If you get to know anyone well enough, you will probably like them!

Absolutely. I’m a power user of GenAI (Grok, ChatGPT) in my personal life and have used these tools to create financial projections, analyze health biomarker data, learn how to create an LLC and how to create this website (all completed in 1 day). I think AI is a great provider of resources and information that empower users to action (not do the work for them).

In the research world, I’ve also utilized GenAI to synthesize customer data + interview transcripts to create audience personas, code verbatims & extract deeper themes around the ‘why’s’ behind study results, critique survey questionnaires and qualitative discussion guides, iterate on new concepts & ideas to test in research and make my day to day (email writing, deck creation, information summarization) more efficient.

But at no point am I relying on AI to deliver the final product. It puts me at a solid starting place to build from and expands my thinking.

WIP - I’m putting together examples of studies I’ve worked on and the results I drove.

More to come!