Turning Insights into “Ah-Ha” Moments

I’m Sarah Frasher, the founder of Evergreen Insights. Across 10 years at Discover Financial Services, I led complex qualitative & quantitative studies, crafted stories that drove decisions & shaped strategy, and established myself as a trusted thought partner with business teams.

Now, I’m here to bring that same skill & passion to you - helping research firms and corporate teams uncover game-changing insights without the overhead. My mission is to equip you with knowledge that powers smarter choices, because why risk guessing when research can light the way to success?

My edge comes from relentless effort and forming real relationships. I’m resourceful and can figure things out because I know where to look and how to listen. I lead with honesty and practicality to deliver solutions that are both data-smart and collaborative with your team. And we’ll have a good time doing it!

let's chat
A senior market research consultant with long dark hair, smiling, wearing a sleeveless denim top, standing outdoors among evergreen plants.

In the words of my partners

This is anonymous feedback collected from my incredible Discover business partners for my 2024 year end review. I bring the same expertise, reliability, clarity and zest to our collaboration.

“From start to finish of our project, Sarah kept the group moving in order to meet our team’s aggressive deadline. We ended up finishing the project early due to Sarah’s persistence and expertise. Even after the project ended, Sarah never stopped supporting and iterating to ensure the business got every ounce of value possible from the research.”
“Outside of the work itself (which Sarah has demonstrated exceptional expertise of), she is also simply a joy to work with. Communication is her key strength. During the good times, Sarah is keeping the team moving and is always able to add amazing detail during conversations with partners of all levels. During rough times, Sarah is compassionate and clearly explains her expectations/position. Working through conflict was seamless and easy.”
“Sarah is knowledgeable, reliable, responsive, enthusiastic and creative. Sarah and I partnered to kick off research and her critical thinking led to us pushing the research out a few months until we had more data, which was invariably the right decision. It’s great to know that I can count on a partner like Sarah to steer me in the right direction.”

FAQs

  • First, let’s talk. I want to learn more about your situation, what your goals are, and what gaps you need to fill. This gives you a realistic assessment of how (and if) I can help). No false promises - that’s not good for either of us in the long run!

    Once we both feel comfortable on the scope and how I can help, we will align on reasonable pricing. I can be flexible given the level of thought leadership, time and effort required.

    Once that’s finalized, I’ll send you a contract to sign via DocuSign, and we can get to work! I have a successful 5 year track record of remote work and plan to collaborate with you from my base in Michigan (this saves us both time & money). However, I am open to in-person partnership for special circumstances, if needed.

  • Research isn’t about the industry, it’s about the people. Anywhere you work, you’ll have customers with core drivers, needs and behaviors that you NEED to understand in order to design and market your products effectively.

    Market research skills and best practices apply across industries since they focus on the humans behind the data.

  • When working with new partners, my approach is to listen first without judgement, so I can understand their goals and perspectives. There is a big difference between leading and ‘taking over’. I ultimately want to be a trusted teammate and thought partner of the people I work with, whether they are collogues, cross functional partners or clients.

    I also believe that projects are far more efficient, productive and fun when you’re working with your friends. So it’s a good idea to get to know your business partners. If you get to know anyone well enough, you will probably like them!

  • Absolutely. I’m a power user of GenAI (Grok, ChatGPT) in my personal life and have used these tools to create financial projections, analyze health biomarker data, learn how to create an LLC and how to create this website (all completed in 1 day). I think AI is a great provider of resources and information that empower users to action (not do the work for them).

    In the research world, I’ve also utilized GenAI to synthesize customer data + interview transcripts to create audience personas, code verbatims & extract deeper themes around the ‘why’s’ behind study results, critique survey questionnaires and qualitative discussion guides, iterate on new concepts & ideas to test in research and make my day to day (email writing, deck creation, information summarization) more efficient.

    But at no point am I relying on AI to deliver the final product. It puts me at a solid starting place to build from and expands my thinking.

  • WIP - I’m putting together examples of studies I’ve worked on and the results I drove.

    More to come!